The Scandinavian brand IDdesign covers 20 furniture showrooms spread across more than 10 countries in the Middle East, Southern Europe and Eastern Europe. IDdesign showrooms are located on some of the most prestigious addresses in major cities within these markets. IDdesign franchise offers high quality products in International design with a Scandinavian touch that has been adapted or custom-made to fit the needs of local markets. IDdesign main branch was first opened in Dec 2010 in Sin El Fil, facing Hilton-Metropoliton. It occupies more than 2400sqm in 3 levels. The design and the layout of the showroom is executed according to franchise agreement with IDdesign Denmark.